Explain what a single page app is and how to make one SEO-friendly

TL;DR

A single page application (SPA) is a web application that loads a single HTML page and dynamically updates content as the user interacts with the app. This approach provides a more fluid user experience but can be challenging for SEO because search engines may not execute JavaScript to render content. To make an SPA SEO-friendly, you can use server-side rendering (SSR) or static site generation (SSG) to ensure that search engines can index your content. Tools like Next.js for React or Nuxt.js for Vue.js can help achieve this.

What is a single page app?

Definition

A single page application (SPA) is a web application that interacts with the user by dynamically rewriting the current page rather than loading entire new pages from the server. This results in a more fluid user experience, similar to a desktop application.

Key characteristics

• The application loads a single HTML page and dynamically updates it as the user interacts with the app
• Uses AJAX or Fetch API to communicate with the server and update the page without a full reload
• Often relies on client-side routing to manage different views or states within the app

Benefits

• Faster interactions after the initial load
• Reduced server load due to fewer full-page requests
• Improved user experience with smoother transitions

How to make an SPA SEO-friendly

Challenges

SPAs can be challenging for SEO because search engines may not execute JavaScript to render content. This can result in search engines indexing an empty or incomplete page.

Solutions

Server-side rendering (SSR)

Server-side rendering involves rendering the initial HTML of the page on the server before sending it to the client. This ensures that search engines can index the fully rendered content.

• React: Use Next.js, which provides built-in support for SSR
• Vue.js: Use Nuxt.js, which also supports SSR out of the box

Example with Next.js:

import React from 'react';
import { GetServerSideProps } from 'next';

const Page = ({ data }) => {
  return (
    <div>
      <h1>{data.title}</h1>
      <p>{data.content}</p>
    </div>
  );
};

export const getServerSideProps: GetServerSideProps = async () => {
  const res = await fetch('https://api.example.com/data');
  const data = await res.json();

  return {
    props: {
      data,
    },
  };
};

export default Page;

Static site generation (SSG)

Static site generation involves generating the HTML for each page at build time. This approach is suitable for content that doesn't change frequently.

• React: Use Next.js with its static generation capabilities
• Vue.js: Use Nuxt.js with its static site generation feature

Example with Next.js:

import React from 'react';
import { GetStaticProps } from 'next';

const Page = ({ data }) => {
  return (
    <div>
      <h1>{data.title}</h1>
      <p>{data.content}</p>
    </div>
  );
};

export const getStaticProps: GetStaticProps = async () => {
  const res = await fetch('https://api.example.com/data');
  const data = await res.json();

  return {
    props: {
      data,
    },
  };
};

export default Page;

Pre-rendering with tools

Some tools can pre-render your SPA and serve the pre-rendered HTML to search engines.

• Prerender.io: A service that pre-renders your JavaScript application and serves the static HTML to search engines
• Rendertron: A headless Chrome rendering solution that can be used to pre-render your SPA

Further reading

• Next.js Documentation
• Nuxt.js Documentation
• Prerender.io
• Rendertron